CARTOON NETWORK ACQUIRES GLOBAL RIGHTS TO HASBRO STUDIOS’ NEWEST SERIES, TRANSFORMERS: ROBOTS IN DISGUISE
Next Series in Beloved Franchise to Air on Cartoon Network Channels in Europe, Latin America, Asia, Africa and the Middle East Following Earlier U.S. Deal
Los Angeles, Jan. 13, 2015 – Cartoon Network has acquired the global rights to start airing the brand new series, TRANSFORMERS: Robots in Disguise, beginning in 2015. The agreement follows Cartoon Network’s previous U.S. deal for the show with Hasbro Studios, the Los Angeles-based entertainment division of Hasbro, Inc. (NASDAQ: HAS). Stephen Davis, Chief Content Officer of Hasbro, Inc., made the announcement today.
“We are thrilled to have expanded our ongoing international relationship with Cartoon Network, freeing them to unleash our Transformers characters to the entire world starting early this year,” Davis said. “Fans everywhere will now be able to experience the humor, fun, adventure and cooler, lighter, brighter animated style that our Autobots and Decepticons deliver as we open up the next storytelling chapter in this beloved franchise on Cartoon Network around the globe, from hubs in the U.S. and Europe to Latin America, Asia, the Middle East and Africa.
Finn Arnesen, senior VP of global distribution and development for Hasbro Studios, added, “Cartoon Network makes a tremendous launch pad for TRANSFORMERS: Robots in Disguise. Complemented by additional Turner channels, Cartoon Network provides the ideal fit across the board for our series, reaching a core demographic of boys 6-11 and kids of all ages.”
The mission begins as Bumblebee must step up to be leader in the years after we left the Autobots in Transformers Prime. Summoned by Optimus Prime to save Earth from a new Decepticon threat, Bumblebee puts his light-hearted mettle to the test after assembling a rouge team of young Autobot action heroes. Bumblebee must balance his job fighting off evil with being equal parts squad leader and coach to a rascally band that needs constant coaxing to learn how to work together. The results are comical when the cool rebel, elite guard cadet, bombastic dinobot and overly excited mini-con must balance team-building with chasing and capturing their new enemies in every episode packed full of action, fun and adventure.
The highly innovative TRANSFORMERS franchise is one of the biggest brands in the world, spanning television, film and digital entertainment (including the 2014 global blockbuster, TRANSFORMERS: AGE OF EXTINCTION, the fourth in the hit film series); as well as gaming; apps; publishing; transmedia events; toys, games and licensing.