In a dramatic acknowledgement of commercial clutter, NBCUniversal plans to decrease the number of ads by 20% and will lower overall ad time by 10% across its networks during original primetime programming. The move will take effect this fall and will affect some 50 individual original shows across broadcast and cable.
Source and more: Deadline
Doug in SF says
So 18 minutes of ads will go to 16.2 minutes and 16 minutes of ads will go to 14.4 minutes. Not a noticeable amount when watching live TV.
Kay B. says
It’s only a start…they need to go much further! Commercials are the reason I usually record every show that I am interested in watching just so I can fast forward through them. More ads will prompt me to NOT buy their product then ones will prompt me to buy their product. Just saying…
Dot J. says
I do the same thing Kay B.
Yep, we record EVERYTHING and watch it the next day just to zip thru the commercials.
Does less commercial time mean longer T.V. shows?