YouTube Announces New Slate of Original Content Bringing Together Climate and Sustainability Leaders Including Bill Gates
‘Create Together’ and ‘BookTube’ on April 22.
Efforts Are Part of Google’s Recently Announced Third Decade of Climate Action That Will See the Company Go Carbon-Free by 2030
YouTube to Also Launch “Humans Of Earth Day” Campaign Featuring YouTube Creators Miss Mina, JHÁNNEU , DALLMYD and More
New York, New York, April 20, 2021 — YouTube today announced a new slate of original projects and partnerships, collectively aiming to use the power of storytelling to educate users on the biggest sustainability challenges the world faces and a variety of solutions that can be adopted to inspire change. This is part of Google’s third decade of climate action (the first major company to be carbon-neutral since 2007), which will see Google fully power their operations with carbon-free energy 24/7 by 2030.
“Climate change presents a variety of enormous, complicated challenges that urgently need the world’s attention and collective action. In line with Google’s long standing commitment to climate action, YouTube is proud to announce key partnerships and a growing slate of Originals that will provide our massive global audiences access to compelling content with a focus on sustainability,” said Susanne Daniels, Global Head of Original Content for YouTube, “We are committed to producing even more projects that can inform viewers, inspire action, and ultimately improve our chances of making a more sustainable future for our planet.”
The YouTube Originals sustainability slate includes “Seat at the Table,” where a meeting with David Attenborough sends creator Jack Harries on a global challenge to give people around the world a seat at the table in the climate conversation ahead of COP 26, the United Nations Climate Change Conference, and “Stay Wild” (working title) where Brave Wilderness in partnership with Leonardo diCaprio’s Appian Way and Madica Productions will transport viewers directly to the front lines of nature where the effects of climate change can be witnessed first-hand by their impact on wildlife and humanity.
Google’s larger sustainability pledge also includes a focus on enabling partners to reach their climate action goals through funding, technology, and resources, and a promise to leverage their most popular products like search, maps and YouTube, to reach one billion people and help them make sustainable choices in their daily lives.
YouTube Originals programming begins Earth Day (April 22) with the launch of:
· “Create Together” Season 2 – Premieres April 22 at 9 AM, PT – Watch the official announcement video HERE
In the second season of the Emmy Award winning mini-series, Joseph Gordon-Levitt invites people from all over the world to come together and create art, music, mini-docs, short films and more in celebration of our natural planet. Everything conceived for the show will be created collaboratively by the audience and draw inspiration from the natural world in all its forms. The series will feature people making a difference from around the world, including youth activist Mitzi Jonelle Tan in the Philippines to NASA Scientist Dalia Kirschbaum, in addition to challenges like creating a music video using sounds of nature or animations about renewal after natural disasters. HITRECORD is creating episodes right now, so if you like to write, act, draw, take photos, make music and more, share your stories and experiences on HITRECORD.org/CreateTogether. “Create Together” is produced by Brian Graden Media and HITRECORD.
· “BookTube” with Bill Gates – Premieres April 22 at 9 AM, PT
“BookTube,” the monthly learning series featuring the world’s most renowned authors, is back with a special Earth Day episode that features technologist, business leader, and philanthropist Bill Gates and a discussion of his book, ‘How to Avoid a Climate Disaster.” YouTube Creators Ariel Bissett, Emmanuel Acho, Mitch and Greg from asapScience, Prajakta Koli of MostlySane, and Destin Sandlin from SmarterEveryDay join this episode of “BookTube” to discuss the book, the biggest challenges facing the global climate crisis, and a variety of solutions the world can adopt to achieve the ambitious goal of reducing emissions of greenhouse gasses from 51 billion tons a year to zero. “BookTube” is produced by Boardwalk Pictures.