Travel Channel Picks Up More Water-Themed Shows
Network’s ‘Dive Into Summer’ Programming Event Huge Success
NEW YORK (August 24, 2016) – Nearly 10 million viewers soaked in Travel Channel’s water-themed programming during its “Dive Into Summer” event – growing the network’s Sunday P25-54 prime time ratings more than 33 percent over the prior year. The eight-week event premiered episodes from Sunday, June 19 through Sunday, August 7. Network execs just pulled the trigger on 26 additional episodes in this genre that focus on sunny beach destinations, waterslides and off-the-beaten path escapes. Series renewals include “Xtreme Waterparks” (Season 6) and “Top Secret Swimming Holes” (Season 2). The network also will expand its “Top Secret” franchise to include new shows “Top Secret Waterfalls” and “Top Secret Beaches.” In addition, Travel Channel’s 2017 slate will include two “Beachin’ RV” specials, featuring vintage campers made especially for seaside adventures.
“‘Dive Into Summer’ taps into our passion for water-based travel and entertainment,” said Courtney White, senior vice president, programming, Travel Channel. “Everyone loves these exhilarating series that provide fantasy, fun, thrills and escape.”