There’s no immediate end in sight for X Factor UK or Britain’s Got Talent, according to executive producer Richard Holloway.
Speaking to THR, Holloway accepted that the X Factor‘s overnight ratings have once again dipped this year, and that the show has a finite (yet rebootable) lifespan, but emphasized that:
“Viewing habits have changed enormously, especially in the last couple of years … we all got to appreciate that and kind of consider it more.” He said media coverage was still often obsessed with overnight data, even though that does not fully show the “true story” as on-demand viewing was bigger nowadays.
Holloway is even more enthusiastic about BGT‘s long-term future:
“[It’s a] more engaged format” [than other hit shows in the U.K., such as the BBC’s The Great British Bake Off]. “I think it could run for many, many years. It’s our most profitable show,”