As part of its traditional audience-building strategy, Showtime has released the premiere episode of new comedy White Famous online, two weeks early:
SHOWTIME is giving viewers nationwide an early opportunity to sample the series premiere of the network’s hilarious new half-hour comedy WHITE FAMOUS, starring Jay Pharoah (Saturday Night Live) and based on the personal experiences of Academy Award(R) winner Jamie Foxx. Consumers can watch the series premiere for free on YouTube and SHO.com, and across multiple television and streaming providers’ devices, websites, applications and authenticated online services and their free On Demand channels. In addition, the episode is available for free on the SHOWTIME stand-alone service’s website www.showtime.com.
The series premiere of WHITE FAMOUS is also available to SHOWTIME subscribers now on authenticated and on demand platforms including SHOWTIME ON DEMAND(R) and SHOWTIME ANYTIME(R).
WHITE FAMOUS will premiere its first two episodes on SHOWTIME back-to-back on Sunday, October 15 at 10 p.m. and 10:30 p.m. ET/PT, following the hit drama series RAY DONOVAN. WHITE FAMOUS is a collaboration between creator and writer Tom Kapinos (CALIFORNICATION), who serves as showrunner and executive producer, and Foxx, who serves as executive producer and guest stars in the pilot. Tim Story is also an executive producer and directed multiple episodes. Starting on Sunday, November 5, WHITE FAMOUS will move to a new timeslot of 10:30 p.m. ET/PT.
In WHITE FAMOUS, Pharoah plays talented young comedian Floyd Mooney, whose star is rising, forcing him to navigate the treacherous waters of maintaining his credibility as he begins to cross over into the world of becoming “white famous.” A co-production of Lionsgate Television and SHOWTIME, WHITE FAMOUS also stars Utkarsh Ambudkar (The Mindy Project) as Malcolm, Floyd’s frustrated agent who wants his client to do whatever it takes to make it big. Cleopatra Coleman (The Last Man on Earth) plays Floyd’s ex-girlfriend Sadie, the love of his life and the mother of his son, played by Lonnie Chavis (This is Us). Jacob Ming-Trent (Feed the Beast) stars as Ron Balls, Floyd’s roommate – in the middle of the chaos, he remains the voice of reason. Stephen Tobolowsky (The Goldbergs) guest stars in the series’ pilot. Additional guest stars this season will include Meagan Good, Jack Davenport, Michael Rapaport, Kendrick Sampson, Lyndon Smith and Natalie Zea.
Will the early release help White Famous build the audience Showtime needs for Season 2 renewal? Stay tuned…