WarnerMedia Kids & Family Picks Up Season Two of ‘We Baby Bears’ for HBO Max and Cartoon Network
“We Baby Bears” premiered on Cartoon Network earlier this month and will be available on HBO Max Monday, January 31
Series Debut has 6 Million Total Viewers Since Launch, Plus Music Video by K-Pop Supergroup, TRI.BE, Garners 11+ Million Social Posts Globally
Season One to Premiere on HBO Max Today, Monday, Jan. 31
Jan. 31, 2022 – Burbank, CA – The search for a new home continues as WarnerMedia Kids & Family announced a second season pickup of We Baby Bears for HBO Max and Cartoon Network. Produced by Cartoon Network Studios, the recently launched animated series features the lovable baby brothers Grizz, Panda, and Ice Bear as they traverse whimsical lands on their search for a place to settle in. We Baby Bears premiered on Cartoon Network earlier this month and will be available on HBO Max Monday, Jan. 31.
We Baby Bears was Cartoon Network’s #1 rated telecast for the week ending Jan. 2 and gave the network its highest rated Saturday since April 2021.* A promising launch on both linear and social, We Baby Bears reached 6 million total viewers across all telecasts on Cartoon Network through Jan. 23. Plus, the full episode of We Baby Bears available on YouTube surged to over 7 million views as of Jan. 28.**
Additionally, the release of the music video for the series theme song performed by Universal Music Korea K-Pop supergroup, TRI.BE, garnered over 11 million views across all social posts globally.** TRI.BE aims to convey messages of inclusion and self-empowerment aligning with the themes found in We Baby Bears. The group is the first of its kind with members speaking and singing in four languages: Chinese, English, Japanese and Korean. Their first mini-album, “Veni Vidi Vici,” was released last year.
“Since its launch, We Baby Bears has been delivering stellar creative and performance highs. We knew the audience would follow these superbly cute brothers anywhere they go!” said Amy Friedman, Head of Kids & Family Programming, Warner Bros. “Cartoon Network Studios made yet another show with originality, hilarity, and heart. Not your typical babies, the new season takes the bears to more fantastical places with even more colorful characters, told in an epic and modern way.”
We Baby Bears is executive produced by Daniel Chong and Manny Hernandez. Calvin Wong (Regular Show, Close Enough) is on board as showrunner for season two. We Baby Bears follows the magical adventures of Grizz (Connor Andrade), Panda (Amari McCoy), and Ice Bear (Max Mitchell) as they travel in a magical box to fantastic new worlds searching for a place to call home. Along the way, they meet new friends, learn a few lessons and discover that “home” can mean wherever they are, as long as they’re together.
*Source: Linear Nielsen Media Research K2-11 and K6-11 L+SD unless otherwise noted **YouTube Analytics
About WarnerMedia Kids & Family
WarnerMedia Kids & Family is the united group within the WarnerMedia enterprise that offers an expansive content slate on HBO Max and Cartoon Network. As the umbrella brand for all kids and family content, Cartoon Network reenergized its brand promise through its new tagline Redraw Your World, which empowers individuality and aims to be the place where kids are free to be themselves. With hundreds of hours of original series, specials and acquisitions, the WarnerMedia Kids & Family portfolio features its Cartoonito preschool programming block; a roster of upcoming animation and live-action originals that appeal to kids of all ages; and ACME Night, a weekend entertainment destination for families to enjoy a line-up of library favorites and blockbuster hits as well as new originals that will include Batman: Caped Crusader, Gremlins: Secrets of the Mogwai, Unicorn: Warriors Eternal, and more. A marquee collection of powerhouse brands and expertise marks WarnerMedia Kids & Family as a global leader wherever its brands live and engage with audiences all over the world.
About Cartoon Network Studios
Established in 2000, Cartoon Network Studios (CNS) is a global animation and interactive studio recognized for its innovative approaches to IP development and world-building. Fostering a creator-driven environment, CNS is home to hundreds of visual artists who have been a part of the studio’s many critically acclaimed and groundbreaking animated series including Adventure Time, Craig of the Creek, Steven Universe, Summer Camp Island, The Powerpuff Girls, We Bare Bears, and We Baby Bears. CNS has also produced notable Adult Swim hits such as the Emmy(R) Award-winning epic Genndy Tartakovky’s Primal, Samurai Jack, and Harvey Birdman, Attorney at Law. CNS is also home to Cartoon Cartoons, the studio’s animated shorts program dedicated to innovating the art of animated storytelling, showcasing diverse stories, discovering new voices and mentoring the next generation of animators.
CNS has been honored with multiple awards and accolades including: Emmy(R), Peabody, GLAAD and Annie Awards. Internationally, the studio also garnered the BAFTA Children’s Award, Italy’s prestigious Pulcinella Award and Annecy Festival’s Cristal Award. Currently, CNS houses a VR lab, and produces an array of interactive formats and products for youth and young adult audiences around the world. As part of its ongoing efforts to discover unique and promising voices everywhere, the studio has a robust global Artist Program and has numerous partnerships, including Exceptional Minds, Black Women Animate and California Institute of the Arts.
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