DEADLINE: The first new series of the fall season just premiered, Fox’s Utopia. What do you think of the launch and the show’s future?
FOX CEO Dana Walden: We really like the show a lot. (Producer) Talpa and (Fox head of reality) Simon Andreae and his team have done really a fantastic job. Having not been exposed much to it before we got to the company we now have been immersed in the world of Utopia. It’s a fantastic idea to take the storytelling form in reality that is familiar and yet give it a very unique twist. The notion of creating Utopia, of creating a new society, populating a world of pioneers who all have different points of view in terms of politics, civil liberties, sexual identity, you name it. The conversation, the debate has been so interesting on the show.
It’s really hard to evaluate the performance (of Utopia) without looking at the three-day numbers because we are learning very quickly that that is the story, along with the seven-day and ultimately how all of this rolls up in 30 days. That’s the full story. Our viewers are watching our programming in a very different manner, and the metrics — as everyone very well knows — they haven’t really caught up to how viewers are consuming television right now. So Gary and I would call (the Sunday premiere) a solid start, and we are excited about the show.