Have you decided what type of ratings you’ll need to justify keeping [Utopia] on the air all year?
I haven’t put my finger on what would be a satisfactory number. I hope it launches significantly above average, but I wouldn’t be at all surprised if it’s a show that grows. It’s a reasonably difficult show to market in that we don’t have footage — we have nothing to show. We have no scripts; we don’t really have guardrails for content. We’re placing 150 cameras on a compound, and people are just living it out.
Source: THR
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