MTV is trying a new promotional stunt in a bid to hook audiences on its new docu-series: For the first time, the cabler will live-stream a show on Facebook Live and YouTube at the same time it airs on cable TV.
The Viacom-owned network’s true-crime series “Unlocking The Truth” premieres Wednesday, Aug. 17 at 11 p.m. ET/PT. MTV also will simulcast the episode on its Facebook page and YouTube channel starting at 11 p.m. Eastern, with replays available on both platforms after the show airs.
Source and more: Variety
Stay tuned as we continue to monitor the renewal status of Unlocking The Truth Season 2…