A Variety survey of commercial-ratings projections for the 2015-2016 TV season finds ad buyers believe a revival of “The X-Files” slated to debut on Fox in January will generate the most commercial viewership among freshman scripted programs. The survey, constructed from estimates from as many as three large media-buying agencies, examines the primetime grid for the most viewers of commercials between the ages of 18 and 49, the demographic coveted most by advertisers.
1) “The X-Files,” Fox Monday 3.07
2) “Blindspot,” NBC, Monday 2.99
3) “The Catch,” ABC Thursday 2.97
4) “Scream Queens,” Fox, Tuesday 2.48
5) “Supergirl,” CBS, Monday 2.46
6) “Limitless,” CBS, Tuesday 2.07
7) “Lucifer,” Fox, Monday 2.03
8) “Frankenstein Code,” Fox, Wednesday 1.94
9) “Life in Pieces,” CBS, Monday 89
10) “Minority Report,” Fox, Monday, 1.82
Source: Variety
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