CBC’s The Goods not returning next fall
The daytime lifestyle series taped its last episode April 9 and will finish its current season May 10
CBC confirmed Tuesday that its daytime lifestyle series has been cancelled after two seasons.
Steven Sabados, Jessi Cruickshank, Andrea Bain and Shahir Massoud all host the series, which premiered in the fall of 2016. Reminiscent of Sabados’s previous series with his late spouse and business partner Chris Hyndman, The Goods taped its final episode last week and will play out the season weekdays at 2 p.m. until May 10. Jennifer Dettman, CBC’s executive director of unscripted content, says the public broadcaster will continue to offer lifestyle content via the digital portal CBC Life.
According to data research company Numeris, the current, confirmed season-to-date average among Canadians 2+ is 66,000 viewers nationwide. The Goods drew slightly less its first season, averaging 62,000.
The decision to cancel the series, however, wasn’t just about numbers.
“We are proud of the show,” says Dettman, acknowledging daytime — like all of television — has become a highly competitive market and genre. Taking The Goods off the CBC’s TV schedule, maintains Dettman, “is part of our ongoing redirection of programming budgets from television to digital content.”
Digital, streamed programming a priority
The public broadcaster announced a few seasons ago it would begin focusing its resources on digital, streamed programming “as a strategic priority.”
The demise of The Goods follows Rick Mercer’s decision to shut down Rick Mercer Report after 15 seasons. The two were among the remaining regular studio-audience series at CBC’s downtown Toronto broadcast centre. (CBC)