DEADLINE: What are your expectations for StartUp?
BERGER: We do think that this will reinforce with our existing audience that the type of programming they can expect from us is high quality, continually improving, showing them things they haven’t seen before, but also that it opens up a new audience to Crackle. One of the metrics that we measure is what percentage of people are new to the service from our original programming, and then, what percentage of viewers go on to watch other programming on the service. So, in addition to just looking at the raw numbers we look at those performance metrics as an indicator of success. We have very high expectations for StartUp on both of those degrees. Both introducing people to Crackle and hopefully at that point introducing them to other content on Crackle.
Source and more: Deadline
Is this the start of many seasons for the bitcoin drama? Stay tuned as we continue to monitor the status of StartUp Season 2 renewal…