The upcoming Star Trek reboot not only increases CBS’ subscriber base and assures strong international sales that could lock future seasons, but was influenced by the network’s rivals, per Variety‘s Cynthia Littleton:
Original programming was part of for CBS All Access from the start. “Star Trek” was a natural choice because the worldwide fan base for the enduring franchise virtually assures strong international sales. What’s more, CBS has been approached by more than one SVOD rival interested in reviving a “Star Trek” series. That told network execs it was a no-brainer to steer the show to CBS All Access, which is also home to the previous five “Trek” TV series, starting with the original 1966-69 edition.