E! ENTERTAINMENT ANNOUNCES SPIN-OFF OF HIT SERIES #RICHKIDS OF BEVERLY HILLS FOLLOWING FASHIONISTA EJ JOHNSON
“EJ and the City” (wt) Premieres Sunday, June 19th at 11pm ET/PT Following the “#RichKids” Season Finale at 10pm ET/PT “EJ and the City” Will Move To Its Regular Night on Thursday at 9pm ET/PT Beginning June 23rd
Los Angeles, CA – April 1, 2016 – E! Entertainment’s “#RichKids of Beverly Hills” expands the franchise with “EJ and the City” (working title), a six-part spin-off premiering June 19th at 11pm ET/PT before moving to Thursdays at 9pm ET/PT beginning June 23rd. The series announcement comes on the heels of E! delivering significant primetime growth in first quarter 2016, including +14% among A18-49 over first quarter 2015. The series features glitz and glam from an all-new perspective as celebrity heir EJ Johnson, alongside his #Glamtourage — which includes sister Elisa Johnson, Samaria Smith, daughter of LL Cool J, and Persian real estate development heir Sanaz Panahi – as they do #TheMost while jet-setting from coast to coast. The series premiere of “EJ and the City” (working title) will directly follow the diamond-encrusted wedding of blogger babe Morgan Stewart and real estate mogul Brendan Fitzpatrick in the “#RichKids of Beverly Hills” season finale at 10pm ET/PT on E!
“We are excited to spin off another one of our hit franchises as we continue to expand on E!’s ongoing success as a reality powerhouse and fuel our ratings momentum,” said Jeff Olde, EVP, Programming and Development, E! “EJ continues to be a standout character on #RichKids, with his over the top personality and incomparable style, and now viewers will get a chance to follow him on a whole new journey as he embraces his new found self-confidence and works to build a brand that lives up to his family name.”
After dropping 180lbs, EJ has debuted a new figure that has given him the confidence to push his fashion risks even further and these style choices have not gone unnoticed by those ruling the fashion world. Ready for his next endeavor, this iconic fashion influencer will give viewers a #NoFilter look at life of a celebrity spawn turned multifaceted business mogul. Skyrocketing to TV and social media fame, EJ’s life is now full of romantic and professional prospects. He wants to do everything he can to make sure that anyone can wear whatever they want and be whoever they please with this new heightened self-confidence.
After a couple of years living apart, EJ has decided to move back in with his boy-crazy sister, Elisa. This isn’t just sisterly love as Elisa is strong, stubborn and a match for her #Fierce brother. Luckily, EJ has outfitted himself with an entourage filled with strong personalities who truly redefine #SquadGoals.
Sisters Lyric and Maya McHenry have been close with the Johnsons since birth. Another confidante for EJ is Alex Monetti, who has been in with the tight-knit crew since high school. Enter Drew McNamara, a Kansas boy with Hollywood ambitions who has an infectious personality that has quickly become the yin to EJ’s yang. Sanaz Panahi befriended EJ after they realized they were dating the same guy. Kyle Bryan is EJ’s #Frenemy, who is notorious for always being interested in the same guys as EJ.
Like EJ, sister Elisa has a high interest with fashion and has surrounded herself with a solid girl squad, including a tight clique at fashion school with Rachel Tabb and Jane Pfeffer. It’s no wonder EJ and Elisa surround themselves with bold and brash personalities. All the same, they are impossible to outshine. “EJ and the City” (working title) finds EJ and Elisa, alongside their squad, embarking on epic adventures, collaborating with a major label, crushing runways, partaking in philanthropic work and looking for love.
Forever fierce, forever fabulous and forever flawless, “EJ and the City” (working title) premieres on June 19th at 11pm ET/PT before moving to Thursday at 9pm ET/PT on E!
“EJ and the City” is produced by ITV Entertainment in association with GGTV and Leepson Bounds Entertainment. Gennifer Gardiner, David Leepson, Eric Kranzler and Doron Ofir are executive producers.