Snapchat has renewed Phone Swap for Season 2, with a view to extending to series to television, per THR:
The dating series has been renewed two months after its premiere on the app. Meanwhile, Vertical is planning to develop Phone Swap for television. The company has teamed with veteran reality television producer Robin Ashbrook (MasterChef, MasterChef Junior) to adapt the series for a television format.
“We’ve been delighted with the reaction to Phone Swap,” Vertical Networks CEO Tom Wright said. “We believe that the format has real potential to travel to other platforms, and having a partner with Robin Ashbrook’s huge experience on board will give us the best chance of achieving this. This has been a great start in our ambition to create original IP based on our deep insights into the mobile-first audience, and we are excited to see how our upcoming shows develop.”
Janine Rosenberg says
Boo and hiss! Pardon the pun. I hate when a great show comes a long and they pull the rug underneath it. I also appreciate the kindness they display for the departed people. please keep Ghost Brothers on. I also appreciate that they have GM products that they drive. My husband works for the GM plant in Wentzville Mo and have always made it a point to say thank you for supporting my family. Please do not cancel the show. They do a fantastic job. We have had a lot of experiences like that in our lives. we know it all too well. They more than deserve the opportunity. They kick ass too!