NBC Orders New Series ‘The Irrational’

NBC Orders ‘The Irrational’ to Series

Jesse L. Martin stars as Alec Baker, a world-renowned professor of behavioral science, who lends his expertise to an array of high-stakes cases involving governments, law enforcement and corporations with his unique and unexpected approach to understanding human behavior.

Commitment: Series order

Platform: NBC

Genre: Drama

Studio: Universal Television, a division of Universal Studio Group

W/EP: Arika Lisanne Mittman

NW/EP: Mark Goffman

NW/EP: Samuel Baum

D/EP: David Frankel

Producer: Jesse L. Martin

Cast: Jesse L. Martin, Maahra Hill, Travina Springer, Molly Kunz and Arash DeMaxi

Logline: Alec Baker, a world-renowned professor of behavioral science, lends his expertise to an array of high-stakes cases involving governments, law enforcement and corporations with his unique and unexpected approach to understanding human behavior.

Note: Inspired by the best-selling book “Predictably Irrational” by Dan Ariely, who serves as a consultant.