Discovery has renewed Naked and Afraid for Season
Update: For some reason, presumably contractual, Discovery is billing the renewal as “Season 3,” despite there being four previous seasons. Original story continues below.
The renewal comes hot on the heels of the April 19 Season
4 2 premiere, which outstripped the reality series’ debut in the cable channel’s coveted demo of men 25-54. The series averages 3.31 million viewers.
Keep track of all cancellations and renewals with RCTV’s handy 2015-16 Scorecard.
Official press release:
DISCOVERY CHANNEL RENEWS HIT SERIES ‘NAKED AND AFRAID’ FOR ALL NEW SEASON
The #1 Survival Series airs Sundays at 10 PM ET/PT on Discovery Channel
(New York, NY) — Discovery Channel announced today that it has renewed the pop-culture phenomenon NAKED AND AFRAID for a third season. From Renegade 83, NAKED AND AFRAID, the #1 survival series on cable, drops a man and a woman – complete strangers – in a remote location with no food, no water…and no clothes. From Guyana to Thailand, Nicaragua to Belize, the Florida Everglades to Namibia, the survivalists are stranded all over the world across four continents and they must survive 21 days to complete the challenge.
In its most recent season premiere, which aired April 19th, NAKED AND AFRAID earned its highest rated season premiere ever, even beating the series launch out of Skywire Live. NAKED AND AFRAID earned a 2.20 P25-54 AA%, up +32% versus last season’s premiere. Additionally, NAKED AND AFRAID pulled in 3.471 million total viewers P2+, up 29% versus last season’s premiere and was the most watched premiere without a Wallenda lead-in.
The season premiere of NAKED AND AFRAID was that Sunday night’s #1 non-sports program on ad-supported cable with M25-54/18-49/18-34 and pulled in strong ratings among Women and Persons 12-17. The premiere was the #3 ad-supported cable program on Sunday night with women, beating E!’s Royals and Bravo’s Blood, Sweat & Heels and in its younger demo and posted a double digit increase (+16%) from last season’s premiere in P12-17 rating.
NAKED AND AFRAID is produced for Discovery Channel by Renegade 83; David Garfinkle, Jay Renfroe and Steve Rankin are executive producers. For Discovery, Denise Contis and Joseph Boyle are executive producers.
About Discovery Channel
Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 224 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. For 30 years Discovery has been dedicated to satisfying curiosity and entertaining viewers with high-quality content through its global television brands, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery and Science, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery controls Eurosport, the leading pan-regional sports entertainment destination across Europe, Asia Pacific, the Middle East and Africa. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery.