BREAK OUT ALL THE EMOTI-CONS, WE TV RENEWS FRANCHISE HITS ‘LOVE AFTER LOCKUP’ AND ‘LIFE AFTER LOCKUP’
“Love After Lockup” Renewed for Season 3
Spinoff “Life After Lockup” Renewed for Season 2
NEW YORK, NY – November 20, 2019 – WE tv today announced that it has renewed original hit series, “Love After Lockup” and its popular spinoff “Love After Lockup: Life After Lockup” for respective third and second seasons. The word-of-mouth viral phenomenon, “Love After Lockup” which airs Fridays on WE tv, was the fastest-growing reality series of 2018, with spinoff “Life After Lockup” delivering record ratings for its debut earlier this year.
WE tv has continued to grow its Friday night audience – the first half of “Love After Lockup” season 2 was the fastest-growing program on television among women and adults 25-54, with viewership more than doubling from season premiere to finale across key demos. The series, which currently averages more than a million viewers per episode, was the #1 cable original on its finale night among women 25-54 earlier this year and continuously ranked as a top 2 cable program for the same key demo. The franchise also draws on what has traditionally been a Thursday night audience for the network, growing among African American women 25-54 by more than 50% in Nielsen live +3 ratings in the past year. WE tv is now the #1 cable network among African American women 25-54 on Friday Nights for 2019 to date. Additionally, WE tv also has 3 of the top 5 cable programs on Friday nights among African American women 25-54, with “Love After Lockup” ranked #1 in live +3 ratings.
“‘Love After Lockup’ is among the most successful new reality franchises to emerge from the space in years, so we are both excited and eager to bring both shows back for new seasons on WE tv,” said Marc Juris, President of WE tv. “WE tv has strategically leveraged the crossover appeal of our original programming to expand our Friday night audience while also growing our core audience by double digits. Despite the seemingly endless number of shows available to viewers today, ‘Love After Lockup’ proves that an original idea coupled with powerful storytelling will always attract, engage and grow an audience.”
The premiere season of “Love After Lockup: Life After Lockup” was the highest-rated season of the franchise to date among women 18-49, women 25-54 and tied among adults 25-54 with the first half of season two of flagship “Love After Lockup.” The popular spinoff following favorite “Lockup” couples as they build their post-prison lives repeatedly ranked as the #1 cable program in its Friday timeslot among women 25-54 during its first season. WE tv also consistently ranked as a top 5 cable network during its Friday night timeslot among women 18-49, women 25-54, adults 18-49 and adults 25-54 throughout the season. Social engagements for “Love After Lockup” have nearly tripled since season one, while the series is constantly a Top 10 Cable Reality program on Social on Friday nights.
“Love After Lockup” and “Love After Lockup: Life After Lockup” are produced by Industrial Media’s Sharp Entertainment, with Executive Producers Matt Sharp, Dan Adler, Alan Madison and Sophie Mallam. Lauren P. Gellert and Kate Farrell are Executive Producers for WE tv. The series is distributed internationally by Off The Fence.