“KOCKTAILS WITH KHLOÉ” BRINGS IN FYI’S HIGHEST RANKED DAY ON RECORD FOR DIGITAL VIEWING
The second episode of “Kocktails with Khloé,” which premiered on Wednesday, January 27, drove record digital views cross-platform, representing more than a third of the total FYI web traffic. The week 2 premiere helped catapult the network to its best day on record for digital viewing the first day it was made available on the FYI website and apps.
In addition to the increased traffic on FYI’s site, the second episode saw nearly a 40% lift in total viewers in Live +3 viewership vs. same day. Premiere episodes of the show also continue to post record live Tweets.
“Kocktails with Khloé” airs on FYI on Wednesday’s at 10PM ET/PT. Taped in Los Angeles, the non-traditional set for “Kocktails with Khloé” is designed to replicate a true, intimate home environment; as such, it features a functional kitchen, dining area and living spaces. In each episode, celebrity guests – including Khloé’s friends and family – join her in the kitchen and around the table for a lively dinner party where engaging and relevant conversations will pair with cooking, party games and, of course, Kocktails. Adding to the elegant and fun party atmosphere is Chef Sharone Hakman who collaborates on menus and assists in entertaining the guests.
FYI | David