The Great British Bake Off Series 9, 10 cancelled/reversed on Channel 4?
Outgoing Channel 4 chief creative officer Jay Hunt suggested the former BBC show will need to attract more than 3 million viewers per episode to break even, per RadioTimes:
Speaking at the Edinburgh Television Festival, she said: “If it gets 5, 6, 7 [million] I would be absolutely delighted. Let me clear that this show breaks even at around 3m so anything north of that would be fantastic.”
The last series on BBC1 averaged just over 10m on the overnights, consolidating to an average of just over 13m according to figures from ratings body Barb.
Barring a great ratings collapse, The Great British Bake Off is safe for the foreseeable future on Channel 4, having been renewed through Season 10.
Will GBBO justify its three-season transfer from the BBC and further secure its future? Stay tuned…