6.5m tune in to The Great British Bake Off launch on C4 – 7.7m peak
The Great British Bake Off attracted a peak audience of 7.7m viewers (34.6% share of viewing) last night when series 8 launched in its new home on Channel 4.
The show making its debut drew an average audience of 6.5 million viewers and a 30.4% share of viewing from 8pm to 9.15pm. This impressive performance makes it Channel 4’s biggest overnight performance in five years (since The Paralympic Games Opening Ceremony in August 2012, 8.3m) and the biggest peak time share for 16-34 year old viewers in ten years (since Big Brother).
Last night’s episode of The Great British Bake Off was the most popular programme in the 8-9.15pm slot for all viewers, as well as Channel 4’s key demographics of 16-34 year olds and ABC1s.
Jay Hunt, Channel 4’s Chief Creative Officer said: “The Great British Bake Off’s audience last night proves it’s still one of the country’s favourite shows. I am delighted millions watched the new team put 12 magnificent bakers through their paces. It’s the largest share of young audiences we’ve had for a show for over a decade.”
Channel 4 prised The Great British Bake Off from the BBC in a rich three-season deal, a move the Channel 4 renewal gods will feel has already been justified.
Can GBBO start preparing for Season 11 already? Stay tuned…
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