The Viacom-owned cable network has opted to end scripted comedy series Faking It after three seasons, The Hollywood Reporter has learned. The Carter Covington comedy’s May 17 season three finale will now serve as a series finale.
What were your conversations like with MTV to bring back Faking It?
We have always known that our ratings were on the bubble. As a show, we have delivered —every season has been a little bit of a decision of whether we would get more episodes. We’ve always been prepared for cancelation but when our numbers started coming out for this season, it was very clear that we were not performing as strongly I would like for it to be a no-brainer for a pickup. Unfortunately, this is a business and we’ve got to attract eyeballs to earn our spot on the network and this season we fell a little short.
Is there any potential to shop Faking It elsewhere for a fourth season?
Unfortunately, MTV owns the show and usually shopping would be started by the studio and we don’t have a studio. There isn’t an entity that could shop it. It would have to be someone asking to buy the show from MTV and make more. And because our ratings weren’t strong, I don’t know if there would be any suitors. Sadly, I think this is the end.
Source and more: THR