The network is working to sustain the show’s success for several years to come.
“Empire is what we hold out to people [as] what the Fox brand stands for. When we premiered, people were wondering if you could have that kind of success on broadcast,” said Walden. “If you give us that show, we’ll make it an event for our audience.”
Now Fox’s challenge is to make sure the series doesn’t burn too hot and fast, like its previous hit shows Glee and Ally McBeal. “It’s really in the storytelling. The characters are rich. The world is rich,” said Gary Newman, co-chairman and co-CEO of Fox Television Group. “We’re not looking to have the greatest two-year run; we’re looking to sustain.”
Source and more: Ad Week
Stay tuned as we continue to monitor the status of Empire Season 4…