mtv scores with biggest june increase in six years and announces new summer slate
‘SIESTA KEY’ MARKS RETURN TO ULTIMATE SUMMER SOAP FROM PRODUCERS OF ‘LAGUNA BEACH’
NETWORK GREENLIGHTS ‘WIN BIG’ WITH ROB DYRDEK WHICH HELPS YOUNG PEOPLE FULFILL THEIR DREAMS
NEW YORK, NY – July 11, 2017 – On the heels of June’s biggest increase in six years, MTV announced a new summer slate featuring “Siesta Key,” a return to the ultimate summer soap from the producers of “Laguna Beach”; “Win Big” (working title), a live game show that sees Rob Dyrdek give away $100,000 to help young people fulfill lifelong dreams; and “Catfish: Trolls,” an investigative vehicle that chronicles internet trolls. The lineup showcases five new series and four returning hits.
With an emphasis on youth culture, the network is doubling down on its programing targeted to coming of age moments and stories, and fun, topical content that celebrates the intersection of music and pop culture.
“By embracing a new generation of young people, we are seeing record ratings increases at MTV and our new summer slate will fuel this growth,” said Chris McCarthy, President of MTV, VH1 and Logo.
Building on the network’s reinventions of “Fear Factor” and “Wild ‘N Out,” MTV saw June up +12% in share and +3% in ratings – the first time June was up YoY since 2011 (P18-34). July to-date is up +15% from YAGO and +21% in share, pacing to be the first July with YoY growth since 2013. “Fear Factor” was the network’s highest-rated premiere in two years and “Wild ‘N Out” was up +92% vs. prior season average (P18-34). Additionally, teen-targeted series continue to bring young viewers back to the network with “Promposal” and a reimagined “My Super Sweet 16”.
NEW AND PREVIOUSLY ANNOUNCED SERIES
July 31 at 10:00 p.m. ET/PT
From the producers of “Laguna Beach” comes “Siesta Key,” the ultimate summer series that follows a group of young adults confronting issues of love, heartbreak and looming adulthood. As these friends spend the summer together in their beautiful hometown, they come of age while trying to figure out who they are and want they want to be.
CREDITS: Executive producers are Tara Long and John Morayniss for Entertainment One (eOne), Mark Ford and Kevin Lopez for Creature Films. Mark Scheibal, Elizabeth Jones, Gary Kompothecras and Warren Skeels also serve as executive producers.
EP. COUNT: 10
July 13 at 11:30 p.m. ET/PT
A new comedy series, MTV’s “SafeWord” is where famous friends become famous frenemies, all for a laugh. From the producers of “Lip Sync Battle” and hosted by Terrence J, the season will feature high profile talent like Kevin Hart, Damien Dante Wayans, Chris “Ludacris” Bridges, Marlon Wayans, Kelly Rowland, LaLa Anthony, Amber Rose, Ross Butler and Justin Prentice, Lil Rel Howery and more. In each episode, celebrity guests will partner with comedians to play games in front a live audience. In a friendly roast, the celebs are tasked with taking the heat, but can stop the pain using a “safeword.”
CREDITS: “SafeWord” is executive Produced Jay Peterson and Jerry Carita for Matador. James Sunderland serves as showrunner. Terrence Jenkins serves as host and executive producer. The series is directed by Michael Simon.
EP. COUNT: 8
“WIN BIG” (working title)
As a pro-skater, television star, and serial entrepreneur, Rob Dyrdek, is a professional “dream-achiever” who carved his own path to fame and fortune by transforming his passions into reality. Now, Rob is teaming up with MTV for a new game show where $100,000 will be given away in every episode to help young people take life to the next level.
CREDITS: “Win Big” (wt) is produced by Superjacket for MTV. Rob Dyrdek, Shane Nickerson and Blake Levin serve as executive producers for Superjacket.
EP. COUNT: 10
Radio host, television star and internet provocateur Charlamagne tha God, and co-host Raymond Braun, will give everything they’ve got to stop internet trolls, the most pervasive and consistent troublemakers online. Using the “Catfish” brand of investigating the truth, “Catfish: Trolls” unmasks the internet’s most vocal trolls to drag them out of hiding and into the light.
CREDITS: “Catfish: Trolls” is produced by Critical Content
EP. COUNT: 10
August 16 at 11:00 p.m. ET/PT
“MTV Undressed” is a one of a kind social experiment that strips away the distractions and superficiality of the digital world. In each episode of this dating experiment, MTV brings together two strangers who must undress each other before getting to know one another for the next thirty minutes, answering questions and performing simple challenges – all designed to test whether or not romance can blossom. At the end, each partner must press a YES/NO button to decide if he or she wants to continue the fledgling relationship or say goodbye.
CREDITS: “MTV Undressed” is produced by Bunim/Murray Productions (“The Real World” and “The Challenge”) and Kreative. Executive producers for Bunim/Murray are Gil Goldschein and Julie Pizzi and from Kreative, Joel Karlsberg
EP. COUNT: 16
“TEEN MOM 2”
July 17 at 9:00 p.m. ET/PT
For the first time in “Teen Mom” history, a new mom is on the scene. Briana, whose story began on “16 and Pregnant” and “Teen Mom 3,” will join Chelsea, Jenelle, Leah and Kailyn on “Teen Mom 2.” Briana has juggled raising five-year-old Nova, while trying to balance a career and a boyfriend. This season, Chelsea and Cole welcome their son, and Jenelle feels like things are looking up after welcoming her daughter. Kailyn is on track to graduate, but an unexpected pregnancy with an on-again-off-again boyfriend weighs her down. Leah begins college, but is forced to juggle the education she wants with raising her girls.
CREDITS: “Teen Mom 2” is executive produced by Lauren Dolgen, Morgan J. Freeman, Dia Sokol Savage, Larry Musnik and Annalisa Ellis. Concept by Lauren Dolgen, Morgan J. Freeman and Dia Sokol Savage
EP. COUNT: 18
“TEEN MUM” (limited series)
July 10 at 10:00 p.m. ET/PT
At a time when teens are increasingly spending summers abroad, MTV UK’s wildly popular “Teen Mom UK” is crossing the pond for a special three-week “Teen Mum” series. In a thoroughly entertaining British spin on the hit U.S. franchise, viewers will be introduced to Chloe (17), Megan (17), Mia (19) and Naomi (17), where the highs and the lows of young parenthood are showcased.
CREDITS: “Teen Mom UK” is produced for MTV by True North. Fiona O’Sullivan is Executive Producer and Emma Clarke is the MTV Executive Producer. The series was commissioned by Jill Offman.
EP. COUNT: 6
“THE CHALLENGE XXX”
July 18 at 9:00 p.m. ET/PT
In honor of its 30th season, MTV brings together 30 of the series’ most conniving, unpredictable players travel to South America for the biggest, baddest, boldest season to date. Villains will go head to head in an epic battle, through the most extreme, daring challenges to compete for their chunk of a million dollars, the largest prize in franchise history.
CREDITS: “The Challenge X XX” was created for MTV by Bunim/Murray Productions. Jonathan Murray, Gil Goldschein, Scott Freeman and Fred Birckhead serve as Executive Producers. Ryan Smith and Danny Wascou serve as Co-Executive Producers
EP. COUNT: 17
“NICK CANNON PRESENTS: WILD ‘N OUT”
June 29 at 11:00 p.m. ET/PT
The new season of MTV’s classic freestyle improv series “Wild ‘N Out” brings Nick Cannon and his world class cast of comedians back to New York City and the biggest stage in the world – Broadway. Guest captains for the season include some of the hottest stars in music and entertainment from Rick Ross, Lil Yachty, Vic Mensa and Blac Chyna, to the cast of the “New Edition Story,” Run the Jewels, Jake Miller, Remy Ma, Papoose, Young M.A, Wendy Williams, Lil Rel Howery, Tami Roman, Shameik Moore and more.
CREDITS: “Nick Cannon Presents: Wild ‘N Out” is executive produced by Nick Cannon and Michael Goldman for NCredible Entertainment. Nile Evans serves as Show Runner and Executive Producer. The series is directed by Steve Paley
EP. COUNT: 16 (MTV)