Andrew Younghusband Returns with Discovery’s Top Series CANADA’S WORST DRIVER and Debuts Network’s New Original Canadian Series TOUGHER THAN IT LOOKS?, Mondays Beginning October 24
– Discovery Star Andrew Younghusband returns with a new crop of participants and some of the worst drivers yet for Season 12 of CANADA’S WORST DRIVER; series ranked as the second most-watched program on entertainment specialty television last season –
– From the makers of CANADA’S WORST DRIVER, Andrew Younghusband embarks on a new mission to push the limits on TOUGHER THAN IT LOOKS?, Discovery’s next original Canadian series shot in ultra-vivid 4K UHD –
TORONTO (October 2016) – Notable host, creative producer, and writer, Andrew Younghusband is taking over primetime television Monday nights! Discovery, Canada’s most-watched entertainment specialty network, continues rolling out its biggest-ever fall lineup with the season premiere of CANADA’S WORST DRIVER, airing Mondays at 10 p.m. ET/PT followed by the network’s newest original Canadian series, TOUGHER THAN IT LOOKS? at 11 p.m. ET/8 p.m. PT, beginning Oct. 24.
Discovery introduces TOUGHER THAN IT LOOKS? starring Younghusband as he delves into the toughest jobs, attempts to tackle terrifying heights, extreme sports, small spaces, and strange hobbies. Shot in ultra-vivid 4K UHD, each 30-minute episode finds Younghusband on a mission to tackle wildly different experiences with minimal training, including working as a window cleaner on a dauntingly high skyscraper, wing walking on a bi-plane in mid-air, barefoot water skiing, setting world records, and even racing lawnmowers. Nothing is too scary – or obscure – for Younghusband to try…at least once.
But first, Younghusband is back at the Driver Rehabilitation Centre in Dunnville, Ont., for CANADA’S WORST DRIVER as eight disastrous Canadian drivers take on various challenges behind the wheel in Season 12. CANADA’S WORST DRIVER was Discovery’s most-watched series last season and ranked as the #1 Canadian series on entertainment specialty television among the key adult demos (A25-54 and A18-49). The series also saw a double-digit audience growth among the A25-54 (+15%) and A18-49 (+18%) demos, when compared to its previous season.
This year’s reckless and irresponsible drivers hail from Winnipeg, Edmonton, Hamilton, Ont., Kitchener, Ont., and beyond. Each nominated by a friend or family member, these truly terrible drivers are put through driving challenges in a controlled environment and evaluated by a panel of driving experts: CP24’s Cam Woolley, traffic expert and former OPP sergeant; Philippe Létourneau, a professional high-performance driving instructor; expert driving instructor Tim Danter; and registered psychotherapist Shyamala Kiru.
A first for CANADA’S WORST DRIVER this season, Younghusband examines and compares Canadian driving laws with the customs and driving cultures of other countries, all while administering the series’ trademark tried-and-tested challenges designed to push this year’s driver participants to their limits. Week by week, one driver graduates from the training centre, and merges back on to the open road with their head held high.
The season finale sees the remaining three drivers face the last challenge before one finalist is ultimately named this year’s “Worst Driver”. Viewers can catch up on all previous season finales of CANADA’S WORST DRIVER online now at Discovery.ca. Previous seasons of CANADA’S WORST DRIVER are streaming now on Discovery GO and CraveTV™.
Final data from Numeris for the 2015/16 broadcast year confirms that Discovery continues to reign as Canada’s most-watched entertainment specialty network among the key adult demos (A25-54 and A18-49) for the full day viewing, in addition to holding the #1 spot for total viewers and those key demos in primetime. The success of the 2015/16 broadcast year continued with Discovery broadcasting five of the Top 10 series (A25-54) – more than any other entertainment specialty network. (Bell Media)