A+E NETWORKS'(R) LIFETIME(R) LAUNCHES “BRING IT!” LIVE SUMMER 2016 TOUR TO INCREASE FAN ENGAGEMENT FOR HIT SERIES
NEW YORK – A+E Networks’ Lifetime is launching Bring It! Live as the global media company offers a deeper brand connection for millions of devoted fans, it was announced today by Samantha Maltin, SVP Marketing Innovations, A+E Networks.
Beginning Summer 2016, the multi-city Bring It! Live Tour will extend the popular programming franchise into communities nationwide where fans can engage with their favorite stars in new and exciting ways. Fans will have the chance to become part of the action as they see Miss D and her Dancing Dolls, the stars of Lifetime’s hit series Bring It!, perform their never before seen routines live onstage.
Bring It! (Season 3A) is driving Lifetime to rank as the #2 cable network in its Friday 9-10pm time period with W18-49 and W25-54, and Bring It! Live provides a new opportunity for advertisers and distribution partners looking to connect with the coveted female demo. Along with audience participation, a new competition story line and an interactive finale, Bring It! Live will serve the brands core fan base while also introducing Bring It! to wider audiences.
Bring It! Live will be produced by Mills Entertainment, leading producers and promoters of branded live entertainment.
Lifetime | David
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