Campaign site One Million Moms have taken aim at ABC Family’s new transgender docu-drama Becoming Us and have urged David’s Bridal Inc. to pull sponsorship from the show.
A not-so-subtle bid to force the show’s cancellation.
While also hitting at the channel’s programming in general, One Million Moms criticize Becoming Us for “attempting to normalize the transgender lifestyle” with the view that it’s “confusing” for the family and “young viewers”. The campaign reads:
ABC Family Channel’s lineup already includes several anti-family programs, and that list continues to grow. The newest docu-series “Becoming Us” began airing Monday, June 8, at 9:00 pm ET/8:00 pm CT. The previews airing earlier include the tagline “genders may bend, but family never breaks.” This reality show is about a son’s journey as he struggles with his parents’ divorce and his father’s transition to living as a woman. The boy’s girlfriend also happens to have a father who is transgender and transforming into a woman.
The show is attempting to normalize the transgender lifestyle and make it appear OK while targeting the young audience watching a supposedly family channel. Many families have already discovered that ABC Family is anything but family-friendly. But because “family” is part of the network’s name, we thought a warning should still be sent out for anyone who continues to watch the channel.