The Victoria Secret Fashion Show for 2019 will not be happening.
The CFO Stuart B. Burgdoerfe and executive vice president of L Brands (Victoria’s Secret’s parent company) shared the news on a call today:
“There will be more to come as that continues to get evaluated. We recognize and appreciate that the communication of the brand, the offerings, the emotional content of Victoria’s Secret is obviously an important thing.”
“[The show] was a very important part of the brand building of this business and was an important aspect of the brand and a remarkable marketing achievement,” he continued. “And with that said, we’re figuring out how to advance the positioning of the brand and best communicate that to customers and that’s among the things that [Victoria’s Secret chief executive officer] John [Mehas] is focused on.”
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